Efficient, Sustainable Growth

It’s what I do.

For the past 12 years, I have worked in various marketing roles all with one focus in mind: increase workforce efficiencies to maximize budget dollars, labor hours, and revenue growth.

With sustainable & scalable strategies, I optimize not just tactical level marketing outputs, but the resource-to-revenue ratio overall.

Keep reading to learn more about how I work and the experience I bring to the business environment.

Top Qualities

Marketing Expertise

With 12 years experience in digital marketing, I bring expert-level knowledge to the digital environment. Not just a t-shaped marketer, but rather, I possess a deep knowledge across a large number of digital marketing disciplines (don’t worry, I go into detail below).

Leadership Focus

I love to lead people to accomplish both their personal and professional goals. I believe investing in people is investing in the business. After all, a “company” is just a collection of people. The more my people succeed, the more the business succeeds.

Results
Driven

I build systems that produce long-term revenue far outpacing the original launch efforts. Favoring a process of inbound marketing, automated lead nurturing, and continual optimization, I have achieved significant hands-off growth for multiple years after initial launch.

Use the arrows to read each story.

1,366% Increase in Affiliate Sales

I was given control of the affiliate program when I began working with my current company. It was in a sorry state with outdated advertising resources, unproductive affiliates, and dysfunctional tracking.

I immediately launched an email campaign and started working with individual affiliates, which resulted in a 438% increase in revenue that first year. Since then, I have continually optimized the compensation structure, expanded recruiting methods & resources, and rewrote much of the affiliate marketing materials.

As a result, the program earned 1,366% more revenue in the past twelve months than the year before I took it over.

159% Campaign Goal Achievement

I lead the digital marketing team for a travel insurance company. We were looking to amp up our lead gen during the slow travel season (Oct-Nov), so I developed a lead generation marketing campaign with the goal of attaining 2,000 new leads. By the close of the campaign, we brought in 3,161 new leads. Almost 50% were sales qualified leads.

The campaign was a $5,000 trip giveaway, so I had my team work closely with a few different travel bloggers to hit a targeted audience. We gained exposure in one of their large email newsletters, each of the blogs, and all of their social media profiles. We also promoted the campaign on our own blog, social profiles, email lists, and listed it on a few contest aggregator websites.

Ancillary accomplishments included 1,074 new Twitter followers (28% increase) and a CPL 33% lower than what I had projected.

76% Increased Revenue from Email

A while back in my current company, email revenue was lagging well behind other sources. So, I initiated a concerted effort to change that picture.

Over the next year and a half, I led my team to create a number of high-value lead magnets. These alone substantially increased evergreen lead growth. I also worked with developers to get a daily list of people who had abandoned the insurance quote process the previous day. Finally, I put my content team to work creating a large number of emails to be used for drip campaigns.

Revenue grew as we implemented the various efforts, but really took off the following year as everything was settled and we switched to optimizing. This led to a revenue increase of 76% over the course of the year.

Master of Many Trades

Connect with someone who spends time growing your business, not learning your tech.

Google Analytics

Expert knowledge. Used for a decade on both enterprise and personal websites. Authored integration on multiple domains (including cross-domain tracking…ugh).

AdWords / Bing

AdWords user since mid-2000’s. Currently oversee enterprise account and run a small biz account. Have also consulted in the past.

WordPress

Child themes, php mods, site caching, CDN setup, plugin setup & optimization. I run this site and keystoneindy.com on WP.

Moz / SEMrush

My go-to tools for SEO. Primarily used for keyword research, rank tracking, backlink profile, and competitor analysis.

Spreadfast / HootSuite / Percolate / MeetEdgar

If you’ve used one social management platform, you’ve used them all. These are the ones I’ve used.

Optimizely / Hotjar / Lucky Orange

I have run countless tests in Optimizely. Test determination comes from analysis of Lucky Orange, Hotjar, and Google Analytics data.

SQL Server / Excel

Okay, I admit it. I LOVE Excel. It’s my favoritest software ever . I can do most everything it can do — VBA macros, pivots, lookups, data connections, dynamic charting, form controls, etc. To get data into Excel, I’ve been writing advanced SQL queries since 2007.

HTML / CSS

Advanced-to-expert skills in HTML and CSS. I’ve been writing html since 2002ish, and started with css a couple years later.

HubSpot / Salesforce

Admin user for both. Launched both, integrated with each other, and implemented automation capabilities within each. Inspired stakeholder adoption. Certifications in both Inbound Marketing and HubSpot Software.

Honorable mentions: Zapier, OptinMonster, Trello, Asana, Google Tag Manager, Survey Monkey, Perfect Audience

Go to LinkedIn to see some results I've produced with these skills

Testimonials

Happy people.

“Scott is hands-down one of the best managers I’ve worked with in my professional marketing career.”

Daniel Giffin

Employee

“Scott is a patient and practiced digital marketer, with an incredible depth of knowledge of SEO and marketing strategy. I’ve worked with Scott through two agency partnerships, and each time he brings a unique, data-driven and results-focused perspective to the table.”

Dustin Clark

Agency Partner

“He took our analytics to an entirely new level and helped Harrison become a more data-driven decision-making company. This extended well beyond the marketing team, I believe, and influenced Harrison overall.”

Catherine Stiver

Indirect Supervisor

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